The small stuff matters

We believe details make the design. Attention to detail is at the heart of the Oak & Oscar ethos. Each element of the watch has undergone careful scrutiny and consideration.  You've not seen a dial like this before; countless hours were invested to tweak and tune the placement of each detail. The numeral 8 on the Burnham and Sandford required almost 80 hours of design time alone to ensure that it didn't resemble a military stencil. On the Jackson,  we spent a significant amount of time ensuring that the light grey subdials were functional and easy to read with alternating five-minute color blocks and color coordinated hands and markers. You'll even see that the printed numerals on both registers carry over the same font as the stenciled numbers from the sandwich dials found on the Burnham and the Sandford. The list goes on; color-matched date wheel, hash mark on the numeral 7, lume color, custom case shape, beautifully decorated movement and a couple other hidden details.  Every component of an Oak & Oscar product is developed and examined with the same high level of scrutiny.

Chase didn't simply walk into Horween, one of the highest quality leather tanneries in the world, and nonchalantly grab leather off the rack.  Instead, he traversed a year-long process, selecting the perfect combination of colors to compliment the seconds hand, thickness of hide for comfort and durability and just the right amount of pull-up for balance of stretch and rigidity.  And of course, that meant he had to special-order custom-dyed leather and then impatiently wait for the better part of a year.  Why?  Because he won't settle for something less than ideal; adequacy is not an option. 

DETAILS SCHMETAILS - WE WENT GRANULAR


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